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Oratia Books: reaching globally from the Waitakeres

By Featured Members, News

Oratia media teamBetween them the Oratia Media publishing team have seven languages – Japanese, French, Italian, Portuguese, Spanish and te reo Māori as well as English – so it is no wonder their publishing is reaching both New Zealand and world markets.

Oratia Books has a place to stand in the hills of the area’s West Coast Road on their own acre and a quarter with home and office surrounded by native forest. Their publishing reflects West Auckland too – three recent titles and a fourth in production are all firmly grounded in the Waitakeres. Voices from the Surf, 80 years of Karekare surf lifesaving history, events and recollections edited by Sir Bob Harvey was a highlight for the company last Christmas.

However, the Oratia tūrangawaewae had unlikely beginnings: when Cantabrian Peter Dowling and North Italian native Alessandra Zecchini met it was in England where she was an art student and he was working for a business publishing house in Surrey. Next move was to Tokyo where Alessandra taught Italian and Peter worked for a small Japanese English-language publisher and for Kodansha International. Back in New Zealand in 1997, Peter joined Reed Publishing (NZ) and became publishing manager over a ten-year stint.

Oratia Media became an entity in 2000 under the management of Alessandra until Peter went full-time with the company eight years ago, joined part-time by erstwhile Reed managing editor Carolyn Lagahetau (a children’s and non-fiction specialist).

Oratia’s team – today Alessandra, Peter, editorial director Carolyn and sales & marketing consultant Belinda Cooke – took time to review their business and imprints in mid-2015. Out of this process their Libro International brand has now been absorbed under a new imprint, Oratia Books. “We realised the brand belongs here and can encompass both our own titles and those we publish for third parties,” Peter explains.

Alessandra’s distinctive nikau palm graphic has now been updated, either standing alone or with the strapline ‘Quality books, media and publishing services’. Long-oratialogostanding design partner Cheryl Smith of Macarn Design created the new logo suite.

Website visitors will find the fresh new look at www.oratia.co.nz. The site offers interactivity with mobile devices and – a drum roll for this essential – will add an e-commerce facility in early April.

“Belinda guided us through the rethink,” says Alessandra. “She had the advantage of being distant from the day-to-day work, and her marketing knowledge was invaluable.” The strategic review involved getting feedback from authors, booksellers and others in the book trade. “It was gratifying that people took time out to offer constructive criticism,” adds Peter. “Some of the comment was that we at Oratia were too retiring and should be more out there!”

But frankly, Peter is more “out there” than many New Zealand publishers. He has attended the Frankfurt Book Fair every year since 2010, selling children’s and non-fiction titles to and occasionally buying rights for books he thinks will suit NZ and other markets where the company has a presence. Peter went to TIBE in Taipei in 2014 and 2015. With the relaunch in full swing he missed this year, but intends to return in 2017. He also travelled instead to Mexico’s Guadalajara International Book Fair last November, coming away with a favourable opinion of Latin American publishing values. “We’ve taken inspiration from some beautiful Mexican children’s books in how we’ll be approaching our own picture books” Peter days.

Oratia’s own children’s books do well as exports, New Zealand bestsellers Dawn McMIllan and Ross Kinnaird have secured rights deals in major markets such as the US and China, and are steady sellers through European and North American distributors.

Nuts and bolts stuff is already emerging from the Oratia think tank (which Belinda officially joined part-time last December). They have a five-year publishing programme ahead, beginning with ten new Oratia titles for 2016, alongside a similar number of commissioned book projects for clients.

With a deft hand the team have rebranded Oratia as a thoroughly modern publishing house, and one that is expanding. “We see positivity in the New Zealand book market and we intend to deliver quality books, media and publishing service for clients, readers and writers everywhere,” Belinda promises.

The 2016 Oratia catalogue is out mid-April. It features new editions of major histories like Christopher Pugsley’s The Anzac Experience, recounting how Kiwi, Aussie and Canadian troops were forged from civilians into remarkable soldiers in the Great War, and Don Stafford’s magnificent Te Arawa: A History of the Arawa People.

There is a strong commitment at Oratia to tell Māori stories – Peter’s even gone back to class to improve his te Reo this year! Three of this year’s children’s titles will be bilingual or with strong te Reo content, and Peter has revised A.W. Reed’s classic Māori Place Names for publication during Māori Language Week this July.

“We’re actively commissioning and picking up a lot of interest since the relaunch, so 2016 promises much,” Peter concludes. The view from the Waitakere foothills across the nīkau and kahikatea is looking bright.

Exception Creep

By News

Kevin Chapman, Director of Upstart Press comments:

Last week I went to a lecture at Auckland University. It was given by a noted American lawyer and academic, Professor Kenneth Crews, and was ostensibly about copyright and library exceptions in NZ.

Copyright and the prospect of creep in the exceptions area should be a concern for every NZ author and publisher. The lecture started out like Copyright 101, and was designed for its audience. Apart from myself, Sam Elworthy, and Jackie Dennis from NZSA, the audience appeared to be largely librarians and academics, so a fertile ground for anti-copyright sentiment. And that is what Prof. Crews gave them. In a reasoned and mild-mannered way, pretty much every statement had an underlying message – “rights-holders are out to deny you access”. Every so often he would make a statement that seemed even-handed, such as talking about balance, but would then push back to his default position. Apparently balance is a difficult and problematic concept.

As well as minimising the value of copyright, Prof. Crews had another agenda. He said that he was not here to push a particular view, but he then delivered the hardest sell for “fair use” that I have seen so far in NZ. Fair use might well suit a litigious society like the U.S., but there is a reason why it has not been universally accepted. And he did not mention that of 188 members of the World Intellectual Property Organisation, only four have fair use.

However, in this room it appeared a panacea for all ills. When the questions began, the tilt really showed, and I couldn’t stop myself at one point. A questioner, in reference to the Marrakesh Treaty, asked why people would object to exceptions for the visually impaired. Prof. Crews gave a little riff on how movie companies argued that nobody but them should apply closed-captioning to their movies, and publishers said that they should be the ones who produced braille and daisy-wheel editions, but that they didn’t. I challenged him, pointing out that publisher objections had centered around lack of controls over who could make copies and distribute them. He accepted the point. So then I asked him if he had any comment on the PWC report that said that educational authors’ income and educational publishing had been decimated (common usage meaning, not the literal one) by education exceptions in Canada. He talked about academics not minding losing that income as they did it as part of their job.

I write this because this attack on authors and publishers livelihood is widespread, and insidious. This is a man who consults with WIPO, and met at least one minister during his visit here. The danger for the creative sector is “exception creep”, and each exception can seem harmless, especially when articulated by people who pretend to be author-friendly. All of us should be talking about this at every opportunity.

PANZ International Conference 2016 – Local Publishing, Global Thinking

By News

UPDATE: 30th March 2016

We are pleased to announce three further keynote speakers to the stellar line-up for the PANZ International Conference 2016.

The Conference Committee welcomes the participation of:

  • Jo Lusby, Managing Director of Penguin Random House (North Asia),
  • Justin Ractliffe , Managing Director: Marketing, Publicity & Australian Publishing at Hachette Australia
  • and Nicky Hager, author and investigative journalist

Jo Lusby joined the company that is now Penguin Random House (North Asia) in 2005, and has established offices in Beijing, Shanghai, and Seoul. She oversees local publishing in the English, Chinese, and Korean languages, as well as the sale of imported books from the US and UK from her base in Hong Kong. A prominent member of the China’s creative business community, Jo is a regular public speaker on a range of subjects including digital transformation, brand and marketing, and regulatory issues for media companies.

Justin Ractliffe started his career in publishing at Walker Books Australia and then Random House.  Justin’s final position at RHA before coming to Hachette Australia was Head of Digital Marketing. At HA he was Sales & Marketing Director for the Hodder & Headline division before becoming Marketing & Publicity Director for Hachette Australia when it restructured in late 2013. In September 2014 he was appointed Joint Managing Director with a specific brief to manage publicity, sales and local publishing. He is the author of the children’s picture book DADS: A Field Guide and has a Masters of Marketing degree from the University of New South Wales.

Nicky Hager, based in Wellington, has written six best-selling books. He divides his time between investigative writing and freelance feature writing. He has specialized in investigating hard-to-document subjects, such as military and intelligence agencies and public relations activities and the unseen sides of politics.

PANZ is delighted to confirm the following world-class key-note speakers at the PANZ International Conference 2016 – local publishing, global thinking: 

  • Diana Broccardo, Sales and Marketing Director at Profile Books
  • Businessman Paul Blackwell
  • Emma House, Director of Publisher Relations, The Publishers Association (UK);
  • Kathy Hurley, industry consultant, US
  • Briony Lewis, General Counsel, Legal, Contracts, Rights and Royalties for Penguin Random House APAC
  • Kelly Morton, Head of Digital Marketing at Hachette Australia
  • David O’Brien, Vice President, Schools Division, Cengage Australia.

What a line-up of national and international publishing talent!

Paul Blackwell has been involved in business in New Zealand since leaving school, and is currently a shareholder in Pak’n’Save Albany, the NZ Breakers basketball team, and P.Q. Blackwell Publishing.

Emma House runs the PA’s Boards on all aspects of publishing – Academic/STM, Education, Trade/Consumer and International. She also has responsibility for the PA anti-piracy enforcement campaigns in overseas territories and develops overseas business opportunities for UK publishers.

Kathy Hurley is the former EVP Pearson Foundation. She has over 40 years’ experience in traditional educational publishing and the Ed Tech sectors. Since retiring from Pearson Kathy has founded a global non-profit, Girls Thinking Global while continuing to consult in the Ed Tech sector.

Briony Lewis is an accomplished corporate lawyer with substantial commercial and legal experience gained within in-house and private practice environments. Her recent roles have been at the General Counsel level with extensive experience in dealing with a number of internal and external stakeholders across complex and regulated business environments.

Kelly Morton assumed her current role in 2014 and is a self-confessed Digital Nerd and Beatlemaniac.

David 0’Brien has 28 years’ experience in publishing.  He has responsibility for the strategic and business initiatives of the schools division as well as publishing and marketing and the sales functions for both primary and secondary in Australia.

The PANZ International Conference 2016 – local publishing, global thinking will be held on Thursday 30th June and Friday 1st July in the Crowne Plaza Hotel, 128 Albert Street, Auckland.

REMINDER: We have secured rooms at a preferential rate for PANZ Conference delegations BUT there are a limited number of rooms available at this rate and the hotel will release the rooms if our delegates don’t require them.

Follow the link below to secure the conference rate of $195 a night for standard rooms at the Crowne Plaza hotel.

Publishers Association of New Zealand

More speakers and the programme will be confirmed in the coming weeks.

Copyright Term Extension: A $21m windfall for Publishers?

By News

Under the Trans Pacific Partnership Agreement now before a select committee, New Zealand commits to extending the term of copyright from 50 to 70 years after the death of the author. Based on a 2009 report by Henry Ergas, just released, government estimated the net cost of term extension to New Zealand to be $60m a year in increased royalties to foreign rightsholders–$21m of that for books.

To publishers, that looked like a very big number. It would double the total royalty paid on New Zealand book sales—those long-dead authors must have written some extraordinary bestsellers! PANZ investigated. PANZ’s analysis, online here and now with the Foreign Affairs and Trade Select Committee, argues that the government got it wrong. About 200 times wrong. Even accepting the methodology of the Ergas report, term extension on books will lead to about $80,000 of increased royalties to overseas rights holders. If term extension stimulates just a 0.1% increase in output from NZ publishers (experts suggest much higher), then in fact copyright term extension will be a net economic benefit to this country.

PANZ councillor Sam Elworthy, who looks after the copyright portfolio, comments: ‘Another $21m a year for authors and publishers would have been great, so it’s disappointing that it’s not true. And it’s even more disappointing that the government has been relying on such a deeply flawed analysis of the economics of copyright for years. The $60m cost figure has flown around the world: For people who want everything to be free and don’t care much for authors, publishers, and copyright, it’s another stick to beat us with. That undermines the value of copyright and the creative industries in the public mind. We call on the New Zealand government to engage in much more robust analysis of the economics of the creative industries in the future so that the value of intellectual property as a driver of New Zealand’s economic growth can be correctly quantified.’

August to April: the gestation of Massey University Press

By News

MUP_vertical-logo_CMYK (2)In late August 2015, Massey University Press began with a single employee: respected former Random House New Zealand publishing director Nicola Legat.
When Professor Glyn Harper, the historian who chairs the Press’s editorial board, announced her appointment, he said “With Nicola, we are in excellent hands … (Her) appointment as publisher is a strong signal that the Press is a serious venture and will be a force in New Zealand book publishing.”

So, big expectations and a big job: build a new publishing house from scratch! Nicola regards the challenge as “professionally enormously exciting. It’s no small thing for a university to set up a Press in these difficult times. They have invested a great deal of trust in me and I fully intend to earn that trust.”
Nicola has hired former Random House project editor Kimberley Davis as managing editor – a part time role for now – and well-known freelance book publicist Sarah Thornton will handle all the publicity for the list. David Bateman Publishing is handling sales and distribution.  A new website www.masseypress.ac.nz will launch shortly.

Ten books are scheduled for publication in 2016, the first being the April release of Experience of a Lifetime, another volume in the very active Centenary History Programme publishing enterprise. Nicola describes its 16 chapters as an interrogation of the traditional narrative of the First World War as a total disaster and a waste of millions of young lives.

It’s followed in June by the first volume of The New Zealand Land & Food Annual, a punchy collection of pieces on issues facing New Zealand’s agricultural and food sector. “This book expresses the core mission of the Press,” says Nicola. “Agricultural science is pivotal to Massey’s DNA given it began life as an agricultural college. The university has worked in lock step with the nation’s farmers, foresters and horticulturalists for over 80 years.”

“Massey University sees itself as part of shaping our nation and taking the best of New Zealand to the world,” Nicola continues. “Our publishing will reflect that and will tap into the depth of its experience and expertise in agricultural science, food research, veterinary science, public health, Māori Studies, security and international studies, the humanities and social sciences, education, business and social work. For me as a publisher it’s a wonderful opportunity to publish serious and important books. When I left Random House at the end of 2014 I’d decided that that would mark the end of my time in publishing.  I intended to seek new directions. But this new role has so much potential that I am very pleased I changed my mind.”

Nicola continues to be deeply involved in other initiatives that support New Zealand literature and publishing. She is chair of the New Zealand Book Awards Trust and deputy chair of the Auckland Writers and Readers Festival Trust.

AUP Finalists for Major Award at LBF

By News
Sam Elworthy, Auckland University Press, Auckland, New Zealand

Sam Elworthy, Auckland University Press, Auckland, New Zealand

The shortlist for The London Book Fair International Excellence Awards 2016 has been announced, with China leading the shortlists with five nominations and the USA and Australia not far behind with four each.
The awards, which are held in partnership with the UK Publishers Association (PA), celebrate success in 14 categories, representing the best publishing ambassadors, cutting edge publishing, and ground breaking initiatives in the industry.
We congratulate Sam Elworthy and the team at Auckland University Press for being a finalist for the SSP Scholarly Kitchen Academic and Professional Publisher Award category. Also vying for this award are finalists Higher Education Press (China) and Teseo (Argentina).
Stephen Lotinga, Chief Executive, The UK Publishers Association, said: “These awards are going from strength to strength and demonstrates that excellence in publishing has no geographic boundary. This shortlist shows how, from the USA to China, Argentina to Turkey via France, New Zealand, Poland and of course the UK, there are no shortages of exciting developments in the book and publishing industry.”

Sir Ray Avery confirmed as after-dinner speaker at PANZ International Conference 2016: local publishing, global thinking

By News

Sir Ray Avery photoThe PANZ Conference Committee is delighted to announce that Sir Ray Avery GNZM, renowned pharmaceutical scientist, inventor, social entrepreneur and inaugural New Zealander of the Year in 2010 will be the guest speaker at the Penguin Random House dinner on Thursday 30 June.

Sir Ray has kindly donated signed copies of his autobiography Rebel With a Cause for all dinner guests.  For conference delegates dinner will included in your package and we will be offering tickets for the dinner only as we expect great interest in this inspirational speaker

PANZ International Conference 2016: local publishing, global thinking will be held from 9.30 am Thursday 30 June until 1pm Friday 1 July in the Crowne Plaza Hotel, 128 Albert Street, Auckland. The Programme will be issued in April when registrations will open.

REMINDER: We have secured rooms at a preferential rate for PANZ Conference delegations BUT there are a limited number of rooms available at this rate and the hotel will release the rooms if our delegates don’t require them.

Follow the link below to secure the conference rate of $195 a night for standard rooms at the Crowne Plaza hotel.

Publishers Association of New Zealand

Beatnik Publishing: PANZ mentor input invaluable

By News
Beatnik Publishing's Sally Greer. Photo credit Laura Forest

Beatnik Publishing’s Sally Greer. Photo credit Laura Forest

The PANZ Mentorship programme, funded by Copyright Licensing New Zealand, allows for business owners or heads of publishing houses to access a skilled mentor over a period of six months. The most recent pair up to make the most of this scheme are Beatnik’s Sally Greer, mentored by former HarperCollins NZ MD Tony Fisk.

The imprint produces beautifully designed books on an eclectic range of subjects from food to cafe culture, fashion to poetry.

Sally, a designer, photographer and illustrator, began Beatnik Books more than eight years ago, as a development of her design studio. She applied for the mentorship via a mention of the scheme in PANZ News. “I’ve been aware that I jumped into publishing with minimal managerial experience,” she says. “I needed access to a higher level of skill. It was a case of ‘I don’t know what I don’t know.’

“Tony’s input gave me a great lift of confidence in running my business.

“His help was not with any particular books but in general business management, breaking things down into parts and finding out what we can do. As a result, we now have a structure and do a lot more planning and forecasting. We bounce decisions around, but make them on more information and there is more organisation.”

Tony Fisk says he and Sally met in person once a month, or by Skype in one instance. “The process was to do a SWOT analysis on the Beatnik business, and this alone threw up some opportunities. I helped Sally develop goals both personally and professionally, and then we planned to achieve those goals, making improvements and developing action plans,” says Tony, who also volunteers in Whangarei for Business Mentors NZ.

“The whole point of mentoring is that you don’t actually do the process for the business or person you are mentoring. You just guide, and the person being mentored has to make decisions and act on them.”

I am Doodle Cat“Beatnik is producing lovely books,” says Tony. The market agrees and Beatnik has received many awards for its books, including the Scholastic New Zealand Award for Best Children’s Book at the PANZ Book Design Awards 2015 for I am Doodle Cat by Lauren Marriott and Kat Patrick. Lining up for their share of the Christmas market are WHOLE: Recipes for Simple Wholefood Eating by Bronwyn Kan, The Game Chef by Angelo Georgalli, and The Caker by Jordan Rondel.

The raw food phenomenon will be Beatnik’s sure success for next Mother’s Day with Olivia Scott’s The Raw Kitchen bringing over 100 amazing recipes to nourish from breakfast to dinner, entertaining to drinks. In the meantime they will be publishing Golden Month by Jenny Allison in February, an invaluable guide for mothers in the crucial weeks after giving birth. For March we can look forward to Three Words: An Anthology of Aotearoa / NZ Women’s Comics.

Guadalajara Opens the Door to Latin American and Spanish Publishing

By News

Peter Dowling, PANZ Councillor for International and MD Oratia Media Reports

Reputedly the world’s second largest book fair after Frankfurt, the Feria Internacional del Libro (FIL) takes place from late November in sunny Guadalajara, Mexico’s second city. With a population approximately that of New Zealand, Guadalajara is a busy yet not overwhelming hub, and the fair’s location in the Expo Guadalajara complex is handily located and easy to navigate.

Visitors come to the fair from all over Mexico

Visitors come to the fair from all over Mexico

This year’s instalment ran from 28 November to 6 December, with times dedicated for professionals on Monday to Wednesday. For the 20,000 or so representatives of almost 2000 publishing houses and agencies, these ‘closed to the public’ times are a welcome breather – nearly 800,000 visitors came to the FIL this year.

Lots of libros (books)

The Expo centre sets out a large international hall for exhibitors, an even larger one for Mexican publishers, and a lovely hall for children with an array of book activities and play areas. For professionals there is a meeting area and the Rights Centre where I was one of 120 publishers, agents, translators and national publishing organisations to take a table.

Talking the talk at the Rights Centre

Talking the talk at the Rights Centre

My four days at the FIL, helped by PANZ’s International Career Development Fund, afforded exchanges with a pantheon of book people from around the globe. Among these there was a strong presence of colleagues from the United Kingdom, this year’s Guest of Honour, well eclipsing the surprising light US presence.

Best of British in Guadalajara

Best of British in Guadalajara

FIL is without doubt the place to understand Latin American book markets. I enjoyed valuable meetings with publishers from the principal markets of Argentina, Brazil, Colombia and Mexico, along with the likes of Chile, Guatemala and (still here despite the country’s deep woes) Venezuela.

Just as UK and US multinationals have long dominated New Zealand’s book world, so the Spanish manage Latin America’s big houses. Planeta, Santillana, SM and Océano rank alongside the non-Hispanic leader, PenguinRandomHouse, in holding most market share. It was heartening to see how local independents, particularly in children’s books, have carved out their points of difference.

At the translation support programme seminar on 30 November

At the translation support programme seminar on 30 November

Although the most common response to meeting a publisher from New Zealand was ‘Muy lejos’ (How far away!), the positive view of what we represent and a readiness to explore cooperation were universal. I hope that the well-received seminar I delivered on New Zealand’s Publishing Market, and my participation in a lively presentation of national translation support programmes, help to raise our profile another notch or two.

A mariachi band bringing local sounds to the national hall

A mariachi band bringing local sounds to the national hall

Kevin Chapman reports from Independent Publisher’s Conference Melbourne

By News

Kevin Chapman, Director Upstart Press reports

Kevin Chapman_NEWI was lucky enough to be invited to attend, as a speaker, the Independent Publishing Conference in Melbourne 19 – 21 November. The conference is run by the Small Press Network, an independent group that exists to support small presses in Australia. The event was held at The Wheeler Centre, which is located within beautiful building that is the State Library of Victoria.

The conference was organised into three distinctly themed days.  Day one, Thursday 19 November, was titled “Industry Research Day”. Essentially it was filled with papers and discussion from academics who study the book industry, and I wish that had arranged to arrive for this day. But apparently wishing doesn’t make it so. Friday was the “Trade Day”, and this was what I had been invited for. The topic I was given was the difference between running a multinational company from an independent company. After that Shaun Symonds from Nielsen talked about the trends of 2015 and forecasts for 2016. There was a session on the new legal deposit legislation in Australia, and then the rest of the day was broken down so that you got a choice of sessions to go to.  I attended sessions on diversity, offering services to other publishers, indigenous publishing, and case-studies in international sales. There were sessions on consumer reactions to covers, getting to the major booksellers, special sales and more. All of these sessions were at a slightly higher than basic level. That level was the theme for Saturday, which was “Fundamentals of Publishing” day.

Saturday started with an overview from SPN Chair and Aus publishing wise-man, Michael Webster. He talked about key issues and trends. Then it was back to two streams with essentially training sessions on editing, epub, design, marketing, costing, funding, publicity, POD etc. The best session I attended this day was called Publishing Law`101, by a Brisbane-based agent, Alex Adsett. Her fast but comprehensive explanation of copyright was the best I have ever seen. She went on to talk about things like contracts.

This was a very good conference. Well run, and well attended. I think starting publishers or very small publishers (fewer than 10 titles in print) would get a lot out of it. If NZ publishers wanted to meet Aus publishers it would be a great place to go. Staff from publishers as large as Text and Scribe attend.

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