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Guest of Honour successes acknowledged

By News

gw-1212-buchmesse-02Being FBF’s featured market provides exposure but it is a sizeable investment was the tag line on Roger Tagholm’s story for The Bookseller daily at Frankfurt. The journalist interviewed Kevin Chapman and Iceland’s Halldor Gudmundsson about their countries’ respective Guest of Honour campaigns.

“When New Zealand swept into the Frankfurt Book Fair as Guest of Honour in 2012 with its haka, its musicians, its dancers, some 50 publishers, 80 authors and a pavilion whose dark, magical, starlight-and-water installation took people’s breath away, the excitement and sense of discovery was palpable.

This was FBF’s Guest of Honour programme at its very best…” wrote Tagholm.
Interviewing Kevin Chapman, he asked about anything tangible in a business sense that was achieved.

Chapman listed the positives: smashing the target to get 100 titles translated into German, cultural programme acts being invited back to Europe, Food and Wine set targets they achieved and a change in the way Germans saw New Zealand culture and a subsequent rise in tourism.  Read the full article here.

New Charitable Trust To Govern New Zealand Book Awards

By Media Releases, News

NZ Book Awards TrustA new charitable trust has been formed to govern the prestigious New Zealand Book Awards and the New Zealand Book Awards for Children and Young Adults.

Major changes to the timing and to refresh the format of the awards are also underway.

Announcing the formation of the New Zealand Book Awards Trust, chairperson Nicola Legat said the new legal structure would, amongst other things, allow more flexibility to apply for grants and patronage.  New Zealand Post Group, which sponsored the Book Awards for Children and Young Adults for 18 years and the New Zealand Book Awards for five years, has withdrawn from its high profile sponsorship and the search for new sponsors is well underway. We thank them for their great support over the years.

The New Zealand Book Awards Trust is comprised of members from the Publishers Association of New Zealand (PANZ), the New Zealand Society of Authors (NZSA) and Booksellers New Zealand (BSNZ).  Each is represented on the board by one member, with scope for the appointment of non-trade board members.

Nicola Legat

Nicola Legat, Chairperson, New Zealand Book Awards Trust

The trustees are Sam Elworthy, President of PANZ, representing PANZ; Kyle Mewburn, President of the NZSA, representing the NZSA; and Stella Chrysostomou, Manager of Page and Blackmore Booksellers, representing BSNZ.

Independent members are Karen Ferns, former joint Managing Director of Random House Australia and New Zealand; businesswoman Sue Wood; and well-known publisher and journalist, Nicola Legat.

The timing of both Awards will change. The 2015 Book Awards for Children and Young Adults will be held in August. This will make way for the New Zealand Book Awards to be held in Auckland as part of the Auckland Writers Festival in May 2016.

The trust board sees the partnership with the Auckland Writers Festival as a great opportunity for New Zealand writers – putting them where there is a huge audience of committed readers.

For its part, “The Auckland Writers Festival is thrilled that the Book Awards Trust wishes to bring these prestigious awards into the festival programme,” said the Festival’s director Anne O’Brien. “It is a marquee event in New Zealand’s literary calendar, and partnering with the Trust fits perfectly with our aspiration of supporting and showcasing New Zealand writers and their work. Being able to have the winners as part of the programme over the Festival weekend means that these fine writers are being placed where readers are, and can take advantage of the Festival’s considerable – and growing – audience.”

Submissions for the 2015 Book Awards for Children and Young Adults will open on 3 November for books published between January 2014 and 31 March 2015.

One of the first tasks of the new trust board will be to appoint judges for the 2015 Book Awards for Children and Young Adults. Expressions of interest in being on the judging panel can be sent to You will find the digital form to apply on our website,

Due to the timing change for the New Zealand Book Awards to May 2016, the period for submissions for these awards will be extended to include books published from June 2014 and until 31 December 2015.

Chairperson Nicola Legat says, “To try to hold the awards next May, with only six months’ of books that would be eligible, was thought to be unfair to publishers and authors.

“We have made these changes as the result of a period of deep discussion and consultation, and that consultation will continue on for a while yet.

“As well as changing the dates, other adjustments will be made to both sets of awards to make them relevant and fresh while retaining their inherent mana. Those further changes will be announced in the coming weeks.

“It’s an exciting and positive time for these awards and what is absolutely clear is how critically important they are as a way of rewarding excellence in New Zealand writing, and of encouraging New Zealanders to read New Zealand books.”


For further information, please contact:

Nicola Legat, Chairperson, New Zealand Book Awards Trust

Telephone  09 918 5722
Mobile 021 958 887

Publishers and Visually Impaired Readers in New Zealand. Paula Browning asks – How well do you know Section 69 of the Copyright Act?

By News

The most quoted statistic about the “book famine” for blind and visually impaired people (VIPs) is that in developed countries, like New Zealand, VIPs have access to only 5% of all published books. Historically this has been due to the fact that so few books have been produced in formats such as braille, large print and audio that are accessible to VIPs.

Developments in digital technology are helping to change this for some VIP readers and Copyright Licensing (CLNZ) has been working with the Royal NZ Foundation of the Blind (RNZFB) for the past two years on a project known as TIGAR* that is also a step in the right direction towards improving access. However the most recent and brightest news in the provision of access to published works for VIPs came in June this year when a new World Intellectual Property Office Treaty was agreed in Marrakesh. This quickly became known as the Marrakesh Treaty and is an agreement between the member states of WIPO that each country will implement the requirements of the Treaty into its legislative framework.
There’s lots of tedious international treaty and law specifics I could go into at this point, but that’s not what you want to, or need to, know. What you need to know is “what does this mean to me as a publisher?” Given that New Zealand already has a copyright exception for the creation of accessible format copies of copyright works for VIPs (in Section 69 of the Copyright Act), we’re already well down the track towards complying with the terms of the Treaty. Our current Copyright Act however doesn’t define the position on importing and exporting accessible copies and this may need to be changed.
Importing and exporting accessible files is what’s happening in the TIGAR project, but that’s with a signed agreement between WIPO, RNZFB and CLNZ and with title-by-title clearance by publishers.
So what does happen in New Zealand at the moment? RNZFB provides an invaluable service for its members in creating and distributing accessible copies of books and other text-based materials. A large number of these are produced as narrated audio – an audio file where someone with a voice that’s easy to listen to reads the entire book out loud and this is recorded into a digital format. These files are copied to a CD and distributed to RNZFB members by the team in the RNZFB library in Parnell, Auckland. Each member can receive a number of books at a time and, on returning the CD, access more files/books for their reading pleasure – just like any other library service. This work is funded by donations the RNZFB receives each year.
When it comes to education texts RNZFB has other formats and means by which it distributes content. Some of these are made possible by the publisher being able to provide a digital file to assist with the creation of the required format. Others are created from a hard copy of the text.

Section 69 of the Copyright Act includes a condition that an accessible copy can only be made if a book is not already commercially available in the format in which the VIP needs it. Where the required format is braille, it is unlikely that the publisher will have that format available. But if the required format is audio or large print then, in the world of digital formats, the publisher may already have the book commercially available in that format. For example, the company Read How You Want provides commercial editions in large print, braille and daisy editions for some publishers.
As a publisher, you may be contacted by someone at RNZFB to ask for a file or in regard to permission for a particular work. The information above is provided as a short story (with all the important bits) on how Section 69 works in practice between publishers and the RNZFB. If you need to know more about the workings of this particular area of copyright, please contact me –
*TIGAR stands for Trusted Intermediary Global Accessible Resources. Launched in November 2010 by the WIPO Stakeholders’ Platform, TIGAR is a three-year pilot project that seeks to facilitate cross-border transfer of copyrighted works in accessible formats among various national institutions or Trusted Intermediaries (TIs), notably national libraries serving those with print disabilities.

Need help with illegally uploaded content … Copyright Licensing NZ can help

By News

CLNZ can assist publishers with the completion of ‘take down’ procedures if you find your content illegally uploaded on the internet. Takedowns are possible from cloud-hosting services such as Mega, Dropbox, Google Drive, iCloud etc. Some websites also offer relatively simple takedown services, however there are many illegal services like torrent sites that do not have the facility to action takedown notices.

If your content is:
  1. online somewhere and
  2. you have not provided permission for it to be uploaded and
  3. the website offers a takedown facility
then CLNZ can help you. In order to take action on your behalf we need the following information:

a)      Evidence that you are the copyright owner the content and did not authorise the particular use/ distribution of the work that you want us to have removed (a statement to this effect in an email is all we need from New Zealand rights holders)

b)      The full title of the work, it’s ISBN number (or other identifier), author/s name and date of publication

c)       The URL (full link) of where the content is located online

d)      The full name of the copyright owner

e)      Contact details for the copyright owner

Please send an email with the information required in (a-e) above to

Kiwi authors’ income hurt by illegal file sharing

By News, News Archive

Discovery of an educational text co-authored by a New Zealander and made available for download on Kim Dotcom’s file-sharing site Mega is just the ‘tip of the iceberg’ according to Publishers Association of New Zealand president Sam Elworthy.

The text, Using MIS (Management Information Systems) (NZ) by David M. Kroenke and Tony Hooper – a lecturer at Victoria University in Wellington, was shared via a link posted on the Facebook page of a tertiary institutions’ study group.
PANZ has issued a ‘take down’ notice to Mega to remove the files from its site and contacted Facebook to have the post removed.
“Educational texts are being illegally shared at an alarming rate and it’s hurting New Zealand authors, publishers and distributors to the point where earning a viable living is becoming increasingly threatened,” Elworthy says.
“Technology makes sharing files very easy but it’s the people who put in the hard work to make and
supply the texts in the first place who miss out.”
The text is published by educational publisher Pearson and distributed in New Zealand by start-up business Edify. Pearson quit the New Zealand market in August this year after claiming its local business model was no longer sustainable.
“There are very few publishers now investing in publishing for the New Zealand tertiary market due to its small size. However it’s hugely important that the New Zealand context is provided to support New Zealand students in their learning of a topic,” says Edify’s Adrian Keane.
“To see an author and publisher who were prepared to make this investment in publishing for the New Zealand environment treated in this way is infuriating. It will only serve as a disincentive to any other author or publisher when they see the negative impact that illegal downloading has on income.
“This particular text was even available as an eText so it’s not like it was hard to access in a digital format.
“Where we have a text that’s prescribed for a course we used to be able to rely on 80% of the students buying the book. Now that figure is more like 50% which puts the viability of publishing these books under threat. It’s safe to say that illegal sharing is really hurting both our business and the incomes of New Zealand authors who spend months creating the works,” Keane says.
Elworthy says the link posted on the student Facebook page went straight to the files on Mega meaning anyone could download it.
Kim Dotcom is fighting extradition to the United States on copyright and racketeering charges over the operation of his previous file locker site Megaupload.

Paula Browning: Arguing for fair payment for use of your publications

By News

Paula Browning_thumbPaula Browning used the presentation of Copyright Grants to authors last week to make a spirited speech for fair payment by universities and others. Here’s what the CEO of Copyright Licensing NZ said on the issues:

 Good evening everyone and a very warm welcome to this years’ Awards evening.

There were 68 applications for the awards this year which is right on the average number of applications that we’ve had every year for the past 10 years. I would like to personally thank our selection panel for the wonderful job they did with this year’s applications. Each applicant receives equal and robust consideration to ensure that the aims of the awards are met by those who are successful. To Paul Diamond, Gillian Candler, Geoff Walker and Rae McGregor – my thanks.

The New Zealand Society of Authors Research Grants had a huge increase in applications this year over the number received in 2012 and we are delighted that the new President of NZSA, Kyle Mewburn, is able to be with us this evening to present these grants.

I’m always very conscious of my choice of words when I’m either speaking to or writing for a literary audience. Without any form of literary pedigree it’s more than a little intimidating to be the focus of attention in a room full of our top writers and publishers. It’s been especially challenging this year to find the words to describe the past 12 months at CLNZ. This time last year we were looking forward to finalising the next term of our licenses with the New Zealand tertiary sector – but this was not to be. We now find ourselves at the Copyright Tribunal arguing for fair payment for the use of your publications in our universities. This is a stand we must take because Copyright – your right to earn a living from your writing – is under attack. Governments throughout the world are being swayed by the well-funded lobbying of the likes of Google, Amazon, Facebook and Apple into changing copyright law in ways that benefit these corporate giants’ business models. We’ve already seen this happen in Canada and the UK and legislative reviews are underway in the United States and Australia.

We refer to those who refuse to see the value in intellectual property rights as the copy-left. You might think that this type of effective and highly mobilised group are only active overseas – but alas, no. In New Zealand we have our very own copy-left group made up of a dozen or more organisations including some that will be very familiar to you. I’m sure you’ve all heard of Trade Me? How about LIANZA – the library association and Internet New Zealand – the organisation that operates the dot co dot nz domain name? These three are among the membership of a group that has named itself “Fair Deal”. They say they want a fair deal for New Zealand from the Trans Pacific Partnership trade agreement, otherwise known as the TPP. On that point copyright owners can agree with them – we also want New Zealand to have effective trade agreements that are fit for type of trade that takes place in the 21st century –trade that includes intellectual property and copyright. We can also agree with Fair Deal that it would be better for all countries involved in these trade agreements if the negotiation process was more transparent. The limited details we do have of the intellectual property chapter of the agreement date from 2 years ago when a copy of the paper was leaked. This type of smoke and mirrors negotiation isn’t good for anyone. However, the approach of the copy-left in wanting to throw the baby out with the bath-water, isn’t going to solve anything either. If we are going to have copyright law in New Zealand that ensures that the creativity we are so well regarded for generates an economic return for both those who create and for our country, then we need INFORMED DEBATE. This is where you come in. I know that, as writers and publishers, you like to sit quietly in a sunny room and tap away on your keyboard to create beautiful books that we all want to own and to read – but in the current political climate I’m afraid that’s not enough. If you want your writing and publishing to continue to be an income generating activity in future then the time to speak up is now.

The Ministry of Business, Innovation and Employment recently published a list of 6 business sectors in New Zealand for which it is commissioning reports into their economic value. The first report has been released – it was on ICT or Information and Communications Technology. The other 5 are tourism, petroleum & minerals, construction, high tech manufacturing and something called knowledge-intensive-industries (which is mainly the scientific and technical services sector). No sign of the New Zealand creative sector in that list is there? So if the government doesn’t know what our creative economy is worth, how does it know what it’s potentially trading away in agreements like the TPP?

In the absence of this type of data from the government, the creative industries are busy preparing their own. Film and Television released a report earlier this year that puts its value at close to 3 billion dollars and employment in the industry at over 20,000 people. The New Zealand music industry has a similar report – figures from this are due out soon.

And what does the New Zealand book sector look like? Well hopefully we will have a general idea by the end of this year when the report we have commissioned from PWC is completed. We’ve given the team at PWC a huge challenge however, as the data that’s needed for these economic value reports just isn’t available from the New Zealand book sector. Something else we need to actively work on in the short term.

I’m sure none of us need to be reminded of the dire news that has hit the local publishing sector this year with the withdrawal of multi-national publishers from the New Zealand market and yesterday’s shock announcement of the closure of Learning Media . At an Asia Pacific copyright meeting in Bangkok a couple of weeks ago I joked that soon New Zealand children would be reading about Kangaroos instead of Kiwis. But it’s really not funny. As New Zealanders we’re used to a rich creative culture. We’re used to having access to our own stories in our own books and our own TV programmes; through our own music and our own movies. It’s something we’re inherently proud of as we were able to unequivocally demonstrate at the Frankfurt Book Fair last year.

All of this is at risk if we do not have effective copyright law. Without it, the business model that is the foundation of the creative economy will be worthless.

So what can you do? Do what you do well – write. Whether it’s a blog, twitter, opinion pieces, articles – anything that stimulates informed debate that shows the value of copyright and local publishing to our economy. The time is right to do this now. The government has announced that it has deferred the review of our Copyright Act pending the conclusion of the TPP. This gives us time for a robust discussion. Talk to your friends and family about what copyright means – especially the younger ones. The ones who think it’s OK to post a question on Facebook asking their mates for a copy of their digital movie collection or the ones who share copies of digital textbooks on USB sticks. They want to be able to copy and share, and technology lets them do it easily, but they’re completely removed from the impact that very copying has on our creative economy – they need YOU to tell them!

This year our selection panel commented that the finalists for tonight’s awards are those applications where the passionfor their subject is evident. Well New Zealand needs you to get passionate about copyright and your rights as owners of intellectual property. I know it’s not sexy and it’s not an easy dinner party conversation but it is critical to the future of New Zealand writers and New Zealand writing. If we all sit back and think someone else will fight the fight for us, we risk losing the rights we currently have. Now I’m not generally regarded as a drama queen so when I say to you that getting noisy about copyright is critical – I really mean it!!

Right – I hope I’ve reached all of you in some way on the need to get loud about copyright. Now on to the real reason why we’re all here tonight – to celebrate and invest in New Zealand non fiction.  At last week’s New Zealand Post Book Awards one of our previous winners took out the General Non Fiction category. We were absolutely delighted for both Steve and for the team at Awa Press on their success withCivilisation – Twenty Places on the Edge of the World.  For a girl from Mt Roskill it was a thrill to venture into Place Number 10 in the book and enjoy Steve’s take on how the suburb I grew up in differs now from its earlier times. If there’s anyone in the room who hasn’t lost themselves in Civilisationyet, then it’s time you did!

Book Covers Awarded, Book Design Celebrated

By News

modern best book_croppedIt was a cold and chilly night… but inside the warmth of the Sapphire Room at Ponsonby Central last Thursday night, book designers, book production teams and publishers came together to applaud the PANZ Book Design Awards nominees and winners for 2014.

 Most agreed the stunning shortlist meant all categories would be hard fought, and no one envied the judging task of industry professionals Gideon Keith, Cameron Gibb, Alan Deare and broadcaster Noelle McCarthy. 

The first Award of the night was that for Young Designer of the Year with portfolios from finalists Sam Bunny – “Awonderful range of striking design, enlightening and transcending often challenging categories,” said the judges; Kalee Jackson whose “book designs display restraint and a poetic lightness of touch,” and Jenny Haslimeier “(her) work is bright and playful, showing an obvious delight in her subject matter and her pleasure in working with wonderful content.” Kalee Jackson (right) was the winner, but after viewing all portfolio entries, the audience had no doubt the future of book design is in talented hands.
Also ready for collection were stunning glass paperweight trophies designed and made by Peter Raos for the Best Designed Books in seven categories…
Random House New Zealand Award for Best Illustrated Book to Arch MacDonnell of Inhouse Design for Modern: New Zealand Homes from 1938-1977 “Bold decision-making makes this book stand out in a crowded genre.”
Scholastic New Zealand Award for Best Children’s Book, to Rowan Sommerset (pictured right with husband Mark) for The Boy and the Cherry Tree, “wonderfully illustrated and a great example of less being so much more.”
Edify Award for Best Educational Book to Sam Bunny for Living by the Moon – Te Maramataka o Te Whanau-a-Apanui “Evocative cover design of this title makes it a strong contender in this category, and the interior of the book lives up to the cover by delivering the bilingual text in a spacious and elegant manner.
Mary Egan Publishing Award for Best Typography to Modern: New Zealand Homes from 1938-1977, designer Arch MacDonnell (pictured below). “Dig below the surface of the perfectly balanced jacket to discover the stunning case design and connecting endpaper.”
PANZ Award for Best Non-Illustrated Book to Book of New Zealand Words, designer Pieta Brenton “The jacket, case cover and endpapers are brilliant, reminding us that language can indeed be colourful.”
1010 Printing Award for Best Cookbook to Alan Deare, Area Design, for Cut, Josh Emett’s latest cookbook. “Cut is distinguished by great photography that lets the food shots be the heroes.”
HarperCollins Publishers Award for Best Cover was also presented to Alan Deare, this time for Peter McLeavey: The life and times of a New Zealand art dealer.
“They say you shouldn’t judge a book by its cover, but the cover makes it very hard to walk past this one. A single image of a young Peter McLeavey, set against a black backdrop, with orange type, the cover of this biography manages to be visually arresting and utterly delightful at the same time.”
The best of the best receives the Gerard Reid Award for Best Book sponsored by Nielsen Book Services… no surprises here … it was once againModern: New Zealand Homes from 1938-1977“The only title in the entire competition to set text in a colour. The typefaces are period, but set in a contemporary way that makes them seem new and fresh, just as the design of the book itself causes us to reappraise the modernist houses in a contemporary setting.” 

While two of the judges had entries in the Design Awards, PANZ has a strict conflict of interest policy, and throughout the judging process no judge is permitted to comment on or vote for their own work, an obligation strictly upheld by PANZ and the panel.
PANZ congratulates all the finalists for the exceptional quality and calibre of their design.

For the full list of winners and book images visit the Book Design Awards Website here. 

Book Publishing: a creative Kiwi industry with local and export markets

By Media Releases, News

Media Release

10 July, 2014

The Economic contribution of the New Zealand publishing industry study by PwC released today is the first to measure the size and scope of publisher activities.

“As publishers know but statisticians often don’t, book industry revenue flows through many channels—export, libraries, etailers, schools, bookstores here and overseas, rights sales, co-editions and more,” says Sam Elworthy, Publishers Association of New Zealand (PANZ) President.

“To get a solid sense of our industry requires some work and we’re thrilled to have the report. As publishers, it enables us to talk to government as an industry with real heft—employing people and producing GDP.” The survey shows publishing is an industry with total sales of $300 million, directly employing nearly 3,000 people in various roles.

The analysis used 2012 data, but Elworthy notes it covered just the start of the explosion of ebook sales in New Zealand so future growth will be noted in following surveys. “Educational publishing data was also captured more effectively than previous surveys. We expect continued growth there, and in export in particular.”

Copyright Licensing New Zealand (CLNZ) commissioned the publishing survey alongside surveys of the same data for other creative sector activities including film, television and music.

“The critical objective from CLNZ’s perspective was to get comprehensive data as a starting point to be able to quantify the scale of the book publishing and other sectors,” says CLNZ ceo Paula Browning. “We need to be able to measure growth and to know where the disruption that is impacting the sectors is affecting us – both the good and the bad!”

Browning says the surveys will be repeated in 2015 with the support of CLNZ’s Cultural Fund.

Download the Final Report.

PwC Final Report – Economic Contribution of New Zealand Publishing Industry


Sam Elworthy, President PANZ

P: 64-9-923-2799

M: 64-22-680-7342

Media Announcement Penguin Random House

By Media Releases, News

Margaret Thompson appointed Managing Director of Penguin Random House New Zealand

30 April 2014 Auckland: Penguin Random House today announced a new leadership structure in New Zealand with Margaret Thompson appointed to the newly created position of Managing Director, Penguin Random House New Zealand.

Gabrielle Coyne, Chief Executive Officer Penguin Random House Asia Pacific, said, “I am delighted Margaret has accepted this important new role. Along with her wide ranging experience, Margaret brings a strong mix of publishing acumen, matched with an unwavering sales optimism and flair.”

Margaret Thompson’s career in publishing spans more than 30 years across Australia and New Zealand. She has been Managing Director of Penguin New Zealand since 2005. In 2007 Margaret steered the acquisition of Reed Publishing and in 2009 led Penguin’s acquisition of Mallinson Rendell Publishing; the originating publisher of Lynley Dodd, author of the global bestselling Hairy Maclary books, which have now sold over 9 million copies worldwide.

Margaret Thompson said, “I am delighted to accept this position and look forward to leading the Penguin Random House team to create an exciting new company which will continue to be committed to local publishing, supportive of our authors and booksellers and focused on maintaining a vibrant and creative presence in New Zealand.”

With Margaret’s appointment, Karen Ferns Joint Managing Director of Random House Australia and New Zealand will sadly leave the company on 16 May.

Karen has made an invaluable contribution to Random House growing the sales and company over many years. Highly respected within the publishing industry, Karen has been a passionate advocate for New Zealand and New Zealand publishing. She joined Random House New Zealand as Sales and Marketing Director in 1999 and was appointed Managing Director in 2008. In 2012 she was appointed Joint Managing Director of Random House Australia and New Zealand.


Media Enquiries

Camilla Subeathar

Corporate Communications Manager

Penguin Random House Asia Pacific

Ph + 613 9811 2542,

Notes to Editors

Penguin Random House ( is the world’s first truly global trade book publisher. It was formed on July 1, 2013, upon the completion of an agreement between Bertelsmann and Pearson to merge their respective trade publishing companies, Random House and Penguin, with the parent companies owning 53% and 47%, respectively. Penguin Random House comprises the adult and children’s fiction and nonfiction print and digital trade book publishing businesses of Penguin and Random House in the U.S., U.K., Canada, Australia, New Zealand, and India, Penguin’s trade publishing activity in Asia and South Africa; DK worldwide; and Random House’s companies in Spain, Mexico, Argentina, Uruguay, Colombia, and Chile. Penguin Random House employs more than 10,000 people globally across almost 250 editorially and creatively independent imprints and publishing houses that collectively publish more than 15,000 new titles annually. Its publishing lists include more than 70 Nobel Prize laureates and hundreds of the world’s most widely read authors.

Day 2: Reinventing Publishing Today: Part Two

By News


Entering Asian Markets

ka meechan 2013“PANZ first attended Taipei International Book Exhibition in 2011, and in 2014 managed the collective New Zealand publisher stand with enhanced NZ publisher representation. In 2015 New Zealand will be the Guest of Honour Country at TIBE,” said Ka Meechan (pictured below), project manager of our GoH programme told a breakfast briefing.

Her outline of the Taiwan market: a book-loving population of 23 million people which supports more than 40,000 new titles every year.
David Glover, co-ordinating the educational component of the GoH TIBE 2015 initiative, has lived and worked in Asia and found Taiwan much easier to enter than other Asian markets. First time exhibitor in 2014, Peter Dowling of Oratia Media, stressed the importance of face-to-face meetings. Two of David Ling’s books were launched during the fair by his Taiwanese publisher, plus he sold rights to five of his children’s titles to mainland Chinese publishers.
“The cornerstone of the GoH initiative is the visiting author programme. Our pavilion at TIBE 2015 will be the stage for our authors to shine,” said Ka, who aims to have a draft programme schedule available in July. “There will not be another opportunity to enter this market with such support,” her briefing concluded.

Split Sessions: Taking your Books to the World / Building and Managing your List

With panels of Kiwi publishers – Belinda Cooke, Peter Dowling, Claire Murdoch and Fergus Barrowman talking about their overseas rights and distribution endeavours in one room and Nicola Legat, Robbie Burton, Rachel Scott and Kevin Chapman discussing list building in the other, these were a truly collegial sessions that reflect our industry.

Building New Audiences – from publisher to reader and back again

brett osmondIn a thought provoking session, Random House Australia’s Brett Osmond discussed the ways publishers and authors can reach their reading audience directly. Brett, Marketing and Publicity Director and Head of Digital for RH in Oz gave a masterclass in the use of on-line technology and shared the lessons learned. “Take risks, but get more sophisticated,” he says.
And so sophisticated has RH’s targeting become that there are seven composite identities for book buyers they’ve created and given names and definition; and any initiative must reach at least two of those segments!
Marketing and publicity should be joined at the hip and bring in the digital market, he advises. For the latter, ‘work on a few platforms and learn’. At the centre must be the company website, designed so it creates value for the audience who access the site.
An area RH is exploring is personalisation, with the first steps taken in developing a ‘crime and thriller’ website to reach one group of readers – and hopefully starting a long-term relationship with that audience.
Long term planning is essential – at least five months out from launch; plus a level of planning allows time to review what works and what does not.
Finally “Engage everyone with the whole business, including authors.”

The Big Idea – What’s Next for Publishing?

Dan Caton: The best ideas come from history – tell good stories, and for non fiction, tell good information
Brett Osmond:  the future is now
Tom Rennie (Bridget Williams Books): use the sheer messiness ahead to demonstrate our value – don’t take the risk of having others tell us
So it seems the panelists’ views into their respective crystal balls diverge!
Dan felt that Paul Cameron’s idea of making reading a more audio experience was great, and he is going to try it out. Educational e-reading devices that indicate where students are competent or have difficulty would also be a bonus in the future.
Brett says the future involves allowing readers to buy into content in whichever way they want to read it. Also ‘open’ organisations and playing with content, perhaps extending it to apps.
For Tom, all prophecy is based on digital, with print publishing in decline. Yet, he points out, ‘the industry is in decline’ air of fatalism is at odds with actual behavior as digital sales plateau and print maintains volume. “We have a vibrant and innovative print industry that will persist. And print and e-book publishing will become increasingly interconnected, not two separate worlds.”

Flipping Your Business: Adapting your business model in changing times

When a top selling title is How to Tell if Your Cat is Planning to Kill You, it is apparent that you are a publisher with attitude and acumen.
kirsty melville 
‘Finding that all important niche’ – one that differentiates your publishing house from the rest – was the focus of Kirsty Melville’s keynote address. The Andrews McMeel publishing story is hugely successful, and has been founded on rules for changing times.
Know your focus: who is the audience for the book, and how are you going to reach them, even before you acquire the MS.
Some of the company’s biggest sellers have come out of left field. Nom Nom Paleo: Food for Humans a big selling cookbook? You bet, and Kirsty acquired it by striking up a relationship with the authors who had been successful self- publishers.
“Your relationship with your author is the foundation of your business,” Kirsty advised.
Books of comic strip favourites, quirky cookbooks, kids books with attitude, an upcoming title called The Terrible and Wonderful Reasons Why I Run Long Distances… a list that does not depend on novels or high end nonfiction? The message to her audience could not be more clear: think outside the box.

Educational Publishers went the extra kilometre at Conference

stewart gill2The conference closed at 12.30pm and delegates departed however there was more to come for educational publishers. The PANZ Education Summit funded by Education New Zealand began straight after and was attended by more than 30 publishers. 

Stewart Gill (right), an Independent Publishing Consultant and former Managing Director of the Academic and K-12 schools division of Macmillan Australia, was the keynote speaker. He drew on deep industry experience and a lot of current data to tackle issues that mattered to the publishers present—the size and composition of the overall markets in Australia and New Zealand, the challenges and opportunities of entering the Australian market and the evolution of digital solutions (including predictions for change over the next 5 years). PANZ members were seen hard at work taking notes!

Clive Jones (pictured below right), General Manager Business Development at Education New Zealand then briefed the delegates on Educational New Zealand’s overall strategy and how ENZ’s support for the growth of educational publishing exports, delivered through PANZ, fit into that wider strategy.
David Glover from Creative Strategies and the Project Manager for education for TIBE Guest of Honour 2015 launched the toolkit for the GoH programme which will ensure that all publishers attending the exhibition are armed with plenty of contacts and key information on the market. By the end of the day, David had a half dozen publishers packing their bags for Taipei and many more keen on the opportunity.
clive jones portrait 
The last session of the day was What Now for Digital Learning? It featured a sterling line up of educators; Stuart McNaughton, Auckland University, Evan Blackman, Microsoft New Zealand and Dan Caton, Wittel Morris Strategic Consulting, and was chaired by Mark Sayes from ESA Publications.
Educational publishing had been integrated into the whole conference but the last afternoon allowed a very sharp focus on the opportunities for the sector—in digital innovation and export in particular.
Tim Lind, Biozone:
For me it was great to meet the other educational publishers and compare notes as to what is working and not working, and what the challenges are. Reassuring to know that there are many shared challenges, and very grateful for the opportunity to raise some industry concerns during our seminar.

I thoroughly enjoyed all the seminar talks and gained valuable networking contacts, and appreciated the opportunity for discussion. I would be very keen to attend next time.

In fact the only downside of Conference was the performance of the coffee machines!

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