Toitoi Media Limited

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Toitoi Media Limited publishes Toitoi: A Journal for Young Writers and Artists. Toitoi is a quarterly journal of writing and art by New Zealand children ages 5-13. We also provide Teacher Support Materials for every issue of the journal.

P.O. Box 32274
Auckland 0744

Phone: 021765203


Charlotte Gibbs

Phone: 021765203

Archetype Book Agents Ltd

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Archetype is a freelance book sales and marketing agency which has been operating in New Zealand since 1992. We specialise in representing New Zealand and overseas publishers to the retail book trade. We were awarded the Thorpe Bowker Best Agent/Distributor Representing Overseas Publishers Award for 2004 and 2009.

The people who work for Archetype Book Agents have wide and extensive book trade knowledge with over 100 years of collective industry experience. We take much pride in our ability to achieve great sales for our publisher clients and we enjoy a terrific reputation with our bookshop customers as trustworthy and knowledgeable reps.

We represent the following publishers: Allen & Unwin, Murdoch Books, Victoria University Press, Auckland University Press, Massey University Press, Otago University Press, Te Papa Press, Huia, One Tree House, Dreamboat Books, Luncheon Sausage Books, Lift Education and Magpie Pulp.

17 Cascade Ave
Ph: 64 9 814 9455
Fax: 64 9 814 9453
Mob: 0274 984 670

Neil Brown
Ph: 64 9 814 9455
Fax: 64 9 814 9453
Mob: 0274 984 670

Frances Plumpton Literary Agency

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Frances Plumpton brings her extensive experience as a children’s librarian to her agency which represents New Zealand children’s and young adult authors and illustrators.

And now, a touch of Australia, Frances is representing international rights for Ford Street Publishing, Australia.

PO Box 15061, New Lynn, Auckland, 0640
Phone 09 8276785

Frances Plumpton

Edify Ltd – a sales team that ‘fuels learning’

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edify-ltdWhen Adrian Keane successfully negotiated a contract with Pearson Australia to become the sales agent for Pearson lists in New Zealand some eleven months ago, he faced two immediate challenges. One was staff and premises, the other ‘what do we call our new company’.

The first need was the easiest to meet. Adrian and his wife Ingeborg had identified spacious, sunny office premises in Auckland suburb Northcote, literally down the street from their home. Staff did not present any problems either, with key team members available including ‘molto experienced’ tertiary rep Max Loveridge.

Adrian KeaneFinding the name for the new business was much harder. Words were proposed, dictionaries consulted and Edify was the choice. Adrian (pictured right) says that all dictionaries include a ‘helps you learn’ interpretation of the word, as in the use ‘edifying experience’. Younger people thought the ‘fy’ ending related to technology, an analogy that appealed and the all important web domain name was available. Now the word is part of company lore… as in “Have you Edified that document yet?”

Edify Ltd is the sales team for Sunshine Books in New Zealand as well as being the sales agents for Pearson. There’s a quiet hum in the large main office, with workstations around the perimeter. So far, so normal, but the patch of green in the centre of the room isn’t pot plants, it is a pool table. Friday night drinks always means pool challenges – of the 17 Edify personnel, only one does not play! Pictured below at the pool table Irene Agar, company accountant (left) and (right)  marketing executive Holly Robinson.“Educational publishing is in an incredibly transforming and disruptive era,” Adrian believes. “It is like a learning engine in which print is only one of the parts. Everything is on the internet; the student can access many new sources of information without going near the traditional print based sources of learning.

“The traditional text industry will have to continue to make radical change to stay relevant in an environment where books can be sourced from around the globe.

“We are losing business and university bookshops are losing business – we’re all having to reassess what our position in the value chain really is, and whether our customers share our view of how much value we’re actually providing.”

Edify office pic_small

Irene Agar, company accountant (left) and (right) marketing executive Holly Robinson.

Edify supplies books to all three education levels beginning with primary, which Adrian rates the toughest market. “Primary schools are all individual economic units who make their own decisions about content and learning materials. Buying can sometimes appear to be ad hoc. When our reps arrive for appointments at schools they are often told

“You should have been here last week – we spent our budget then.”

“There is an incredible amount of digital and print resources for primary schools, but they’re expensive to provide, yields are lower and schools are reluctant to pay for digital despite it representing extreme value compared to print. At the same time, publishers need to monetise their digital investment if they are to continue to innovate.”

The scenario is better at secondary level, but it is tertiary texts and material which remain the most remunerative area, says Adrian. Edify also represents Pearson’s computer list in this country.Edify Ltd manages the sales and marketing of Pearson products locally, but uses United Book Distributors based in Australia to manage the physical distribution.

A unique aspect of Edify, particularly in the primary school market, is that the sales team are on salary rather than commission: “I think people on salary do the best job, as they tend to focus on selling what the customer needs, even being prepared to walk away from an opportunity if the product is not really aligned with the customer’s goals. With commission sales people, they push the products that will give them a sale ‘now’ and this doesn’t always equate to the best interest of a customer.”

Currently Edify has no publishing wing, but that is an ambition for the future, Adrian admits. “We’re negotiating with Pearson to take over the New Zealand lists, particularly in secondary and tertiary. We’re excited about the opportunity to put a fresh lens on what is arguably the broadest and most successful domestic educational publishing list ever produced,” he says. “Watch this space!”

Flying Start Books

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At Flying Start Books we believe literacy is the key to success in life, so we’re passionate about giving children a flying start by launching them into literacy. This core belief is at the heart of our Red Rocket Readers Series.

Developed by New Zealand reading specialist and author Pam Holden, this exciting, award-winning reading program offers more than 600 illustrated fiction and photographic non-fiction titles at graded levels, perfect for Guided Reading, Reading Recovery, ESL, ELL and other Special Needs applications.

First published in 2003, Red Rocket Readers are available in United States, Canada, United Kingdom, Ireland, China, Singapore, Hong Kong, South Korea, Australia and New Zealand. We also offer an innovative sales channel as a wholesale distributor for other New Zealand publishers, seeking entry to the he highly competitive US K-12 market.

13/45 Karepiro Drive, Auckland, 0932
Phone +64 9 428-0294

Sarah Ensor

Edify Ltd

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Edify Ltd

Distributor of books and educational resources.

Edify can provide outstanding print and digital content and solutions to support outstanding outcomes for learners. We are active at every level of the curriculum from Early Childhood education through to Post-Graduate.

We are a New Zealand owned and operated company representing Pearson,  a global powerhouse of innovation and excellence in educational services and solutions.

We look forward to helping you create outstanding opportunities for your learners to excel.

39 Woodside Avenue, Northcote, 0627
Phone 09 972 9428

Adrian Keane

Beatnik Publishing

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Beatnik is an invigorating hub of creativity with a talented core staff of designers, photographers and illustrators working together to publish beautiful books.

To ensure we fulfil the visions of the authors we work with, every project with us is a complete collaboration. We’re known for producing vibrant and meaningful books that are exquisitely designed and intimate in their approach. We are continually expanding our small but perfectly formed catalogue that already spans genres as varied as cookery, children’s tales, poetry, art and street culture.

We have a team of talented designers who create our books. We also handle all the production work, which includes editing, arranging the printing, shipping and working with our distributors – all to our high and exacting standards. We have a dedicated publicist who talks to media about Beatnik books and guides authors through the promotional side of book publishing.

When we’re not making books into works of art, we turn our design skills to other areas — including but not limited to annual reports, brochures, or whatever else you, your company, charity, or any other group require. We are always on the lookout for business development and sales opportunities for our authors in New Zealand, and rights opportunities overseas.

Take a look at our catalogue here or contact us to discuss your latest idea.

PO Box 8276, Symonds Street, Auckland 1150, New Zealand

Sally Greer

Sales/Distribution: David Bateman Ltd