A voucher promotion without vouchers? Unthinkable. But that could have been the case until Blue Star Group New Zealand came to the rescue of NZ Book Month and printed 2.5 million–plus vouchers that went out to consumers.
This is their story:
Blue Star Group New Zealand was delighted to be able to assist the Publishers Association New Zealand (PANZ) with this year’s New Zealand Book Month, a superb initiative to bring books into the homes of Kiwis of all walks of life. Much has been made of the tough times suffered by those in the book trade, but the outstanding success of Book Month demonstrates that reading and readers are alive and well in this country!
Blue Star partnered with PANZ as the print sponsor for Book Month, printing more than 2.5 million Books Change Lives $5 vouchers, along with services such as the management of total print run and paper supply.
But we also help make books! Our book printing specialist arm Printlinkis keen to work with PANZ, publishers and booksellers to deliver powerful campaigns to encourage book sales in New Zealand.
With a number of award-winning publishers among its client base, Printlink is able to handle both large and small-scale runs to a diverse range of specifications. It offers extensive in-house production capacity across a range of technologies and services, from pre-press, including page layout and design services, through to offset and digital printing, extensive binding capabilities and mailing and distribution services.
Printlink is part of the trans-Tasman Blue Star Group, which is made up of industry-leading operations across print manufacturing, print management, mailing and logistics.
For more about what we can do for you, please contact: John O’Connor, Account Director, Printlink 027 281 3019